The 31st season follows through more comedy where both Homer and Mike find themselves already chased by the mob. Meanwhile, the wrong man is arrested in Springfield during the San Castellaneta Street Festival. Now, Chief Wiggum is preparing to catch the real culprit.
In a world where judgment is meted out in likes and clicks, "The Winter of Our Monetized Content" is a share-worthy start for season 31, though it isn't exactly breaking new ground.