Season 3 begins with a new series of events, where Betty seems to have hallucinations from her dead father as she delivers her child. On the other hand, Peter is thinking of trying to sell the untapped 'Negro Market' to another client and Beginge is starting to work and plan for its future in Sterling Cooper.
That difference -- between how things look from afar and how they feel close up - is one of the fundamental topics of Mad Men, which remains the best show on television.