Well, I have been watching - and it's been fascinating from the start. But now, with Cold War intrigue hotter than it's been in decades, many curious new viewers are likely to flock to this series.
The spy craft is terrific - tense, subtle and expertly plotted and paced - but the real battles are on the home front, fought in Philip and Elizabeth's bedroom or at the kitchen table.
This season, the conditions in Russia seem to be taking a more forward position on the show. Cleverly, the writers introduce a Russian family in America whose father despises Russia and is glad to be out.
How The Americans balances big, worldly topics with intimate, familial stories has always been skillfully implemented. But now such moments are even more pointed.
There's more TV to watch than ever before, but fewer shows that feel like they earn that capital-G Great title. The Americans is a Great Show. In fact, it is the greatest currently on television.