Season 4 presents a new series of powerful and romantic events, telling Danny Jack that they should be friends only without talking about love or anything else. On the other hand, it seems that Adam is moving away from Kendall and turns his attention to Rosie unexpectedly, and the boys have a new power, and islanders may get a text saying that there will be a re-coupling again where one girl will be unexpectedly dumped.
I don't want to come across as all Billy-no-fun, but for some reason the cynicism of the producers, undoubtedly about to cash in again on last year's extraordinary success, sticks a little more bitterly in the craw this year.
Love Island has given us a salutary window into the psyche of the contestants, behind the confident veneers, and it has revealed a shocking fact: they are just like us.
It cannot be overstated how much the show is made distinct, and improved, by being filmed and airing in nearly real time, a fact with which most American shows just can't compete.
In a long hot summer, Love Island provided a cheap holiday in other people's happiness, a virtual-reality contact sport, a community fete with its tombolas out.
