In an attempt to gain fame and stardom, Scat, an ambitious and smart guy, who works hard in marketing, as he has a million dollars idea about a new drink and he has to win the trust of the beautiful executive to achieve his dream.
The actors are young and beautiful, the soundtrack kicks and the camera zips around with precision. But the script never seems to match the carefully orchestrated mood.
It's a spunky film, but only in frustrating fits, with the majority of the feature overly concerned with its appearance, generating a sliver of irony to go with all the mediocrity.
The story works hard for winking relevance. But this dark lark is like walking around Times Square looking at the flashy logos and lights and thinking you see the message behind the medium.