Alan Clay, Salesman for tech company traveled from Boston to Saudi Arabia to sell his company product to recoup again and get rid of this financial crisis. Alan missed the conference where he was supposed to present the holographic teleconferencing by representation for the king ,he found him self surrounded by the bureaucracy and got in touch with very different culture.
It's a sweet, deliberately meandering movie, and it took me a while to connect with it. But it won me over because ultimately it conveys so well that feeling of estrangement that is both terrifying and comic for any farflung traveler.
If it sounds like Hologram is basically about a middle-aged white guy getting his groove back in the Middle East, well, yes, it is that. But if you squint hard enough, it's also a little bit more.
Frequently, Hologram plays like a good Mad Men episode, with Don Draper feeling his age and swallowing his moral corrosion in the name of a job and his family.