In a different timeline, Loki would have made for an excellent Christopher Nolan movie. But in the timeline that you and I share, it's an exciting and genuinely inspired addition to Marvel storytelling.
Loki and Hiddleston - in all their many colors - are fun enough to bring one back to the stream to catch each new episode to see what that "scamp" is up to now.
The Beetlejuice-like atmosphere and wildly creative details of the TVA are hugely appealing, as is how the exploration of time will challenge Loki to assess/reassess his actions.
"WandaVision" and "The Falcon and the Winter Soldier" had major success earlier this year, but I could argue "Loki" is more interesting. An emotional character study that presents Loki with his biggest obstacle yet: himself.
The breezy attitude seems right for the show's scant six episodes, which will roll out on Wednesdays. He may be the God of mischief and a mass murderer but Loki knows how to show you a good time.
With glorious purpose, not to mention eye-popping production design and a playful chemistry between Tom Hiddleston and Owen Wilson, Loki is an ambitious, stylish and engaging series that expands the narrative universe to the next-next-next level.
Further proof that when Marvel colour outside the intended lines, they manage their own canvas that's just as attractive and infinitely more interesting.
"Loki '' really is really just a character study of one particularly complex and - as Loki fans will attest - fun character. Moreover, a second season has been ordered, so the potential for "variant" timelines - and do-overs - multiply from there.