Through that atmosphere where all call for giving up smoking, according to its harmful and bad effects on people's health, Nike Naylor, a young smart man who works for the biggest tobacco factory, as he struggles against convincing people with smoking and at the same time, he has to deal with bring a good figure for his son.
Curiously, the film's key drawback --its impassive resolution feels a little too slick -- is arguably indicative of the theme: no matter how much we may think we're peeling back the layers, all we arrive at is another façade.
Time Out
June 24, 2006
Aiming at all targets and hitting none of them, the movie is as harmless and inconsequential as a candy cigarette.
Reitman, still in his 20s, knows something that many more seasoned directors never figure out: how to make audiences laugh along with a film that's laughing at itself.
