Smiley's face, or lack of one, is the single creepy effect in the limited trick bag of first-time writer-director Michael Gallagher, age 24, who otherwise relies, again and again, on false-scare musical shrieks to make audiences jump.
While it's easy to appreciate Gallagher tackling the fruitful subject of Internet urban legends...it's a scratch on the surface. Maybe he's just looking to get the ball rolling, but Smiley is likely to be buried in the bargain bin.
