Choi Bona has a bad experience, considering that he is an aide to a TV advertising company of famous director Ryuk and trying to succeed, but he doesn't know a way to do it. One day, Bona decides to buy an old tape from a mysterious old man as the tape contains the sermon of Dr. Swarovski on 'The Art of the Bland Men'. Bona decided to start the stage of change completely, through hard work, the key to success 'in trying to implement the' Swarovski Doctrine. '