High-school football stars Shawn Colfax and Nick Brady are dreading another summer at football camp, then Nick hatches a brilliant scheme: to enroll at cheerleading camp instead. But the boys may have to revise their playbook when Shawn falls for Carly, the head cheerleader who sees right through the guys' scheme.
Fired Up is big on stereotypes (hello, gay Indian guy), overstatement (if you didn't already realise, loud = funny) and borderline homophobia. To paraphrase Repo Man, the longer you watch this, the stupider you might become.
About the only thing to differentiate this dud of a comedy from the likes of Date Movie, Epic Movie, and Disaster Movie is the absence of the names Aaron Seltzer and Jason Friedberg on the credits.
It sounds like that the kind of thing that would have been right at home with the teen comedies of twenty years ago, or even the brief American Pie-ish revival. But compared to current stuff it's actually kind of quaint.