Ichigo Kurosaki is a high-school-understudy, living in Karakura town. He can see phantoms, and hollows. Afterward, he gets together with Rukia Kuchiki, a Death God. After that, he discovers that he himself is a Death God also. Ichigo Kurosaki, now with the intensity of a Soul Reaper, can shield Karakura town from an upcoming danger.
While clearly made for a dedicated fanbase, unlike some more recent anime live-action adaptations, one of the greatest assets of Bleach is how cohesively it outlines its mythology for the uninitiated.