In a comedy atmosphere, this reality series follows the efforts of Nicole Richie that seeks to have a healthy life. She makes interviews with wellness experts to have a healthy life and a healthy planet.
The videos are the best part of the whole affair... The rest of Nikki Fre$h is rote and unfunny, with gags like Richie and her "assistant" focus-testing Crystal Granola and leafy tampons at an upscale grocery store landing with a resounding thud.
Richie is clever, and yet the show's humor never finds a sharp sense of purpose. It falls just short of timely, a nagging delay in its topical references that kills a series aimed right at the zeitgeist.
Each quibi and feel like Richie's attempts at channeling Popstar: Never Stop Never Stopping (2016), but it should surprise no one that they don't reach that level.
If you watched the dearly departed Tina Fey sitcom Great News, you know that Richie's comedic talents are underrated and they are put to great use here as she tries to peddle "crystal granola."