The series revolves around a group of islanders who compete for a chance of love and friendship in a magnificent villa in Fiji. In each new round, participants must find someone to love and those who fail to do so risk immediately leaving the island. On the other hand, the remaining couples must win for a big cash prize and complete the road of fame.
Love Island USA has cannily retained its British counterpart's rough-around-the-edges feel along with its sense of humour in a way that could help distinguish it from the slick, stomach-churning sentimentality of The Bachelor.
Frothy, goofy, blunt and cynical, Love Island is the summertime reality bimbo of series America deserves -- hot, temporary, and yet cognizant that it embodies every assumption about the genre's dumbness.
The producer's hand feels deft(ish) rather than heavy, as on competing shows like The Bachelorette. But it's still unclear whether the first episode of Love Island USA will attract viewers who don't already care about the original British version.