Girlboss is shallow and flippant and, just like its heroine, skates by on little beyond wit and style. Yet its scruffy charms are ultimately hard to resist.
Likeability, of course, isn't a prerequisite for an interesting character, but unfortunately, the makers of Girlboss seem to think that Sophia (Britt Robertson) is adorably kooky rather than rude and obnoxious.
Once Sophia finally starts to let go of her self-defeating instincts and make things happen for herself and for Nasty Gal, Girlboss becomes a lot more interesting, and a lot more fun.
It tries to have its cake -- by occasionally drafting other characters to halfheartedly tell Sophia she's being a jerk -- and eat it too, by never really asking its audience to question whether they should be rooting for its main character.
The half-hour episodes fly by without much happening apart from Sophia being rude to someone and asserting her independence. There is almost no character development because the point is to have the viewer adore the main character as she is.
Watching an ignorant but energetic youngster rebel against adulthood is nothing new, and Girlboss' iteration would be fine if it showed some semblance of self-awareness.
