The story revolves around Bauua Singh (Shah Rukh Khan), a vertically challenged man, who is full of charm and wit, with a pinch of arrogance. Born to a wealthy family and raised in an environment of affluence, he is challenged to broaden his horizon and find purpose in life.
Inconsistency plagues the movie...while the film has a wealth of references to Bollywood and its stars, these details don't compensate for a story that starts with a beautiful plot, but takes off on a bizarre ride.
The first half of Zero is flat-out fantastic, an unabashed charm-offensive from Rai, Khan and the film's writer Himanshu Sharma... It is as the film continues, and gets more fanciful, that the seams start to show.
Shah Rukh Khan is experimenting with each film and must be admired for his zeal to attempt something out of the ordinary and not playing it safe. He has given it all to the film and makes you believe in Bauaa's madness.