This personal portrait of the British singer-songwriter, filmed by his cousin Murray Cummings, follows this modest performer’s creative process as he writes a new song from scratch that will entrance millions.
For better or worse, it's the kind of feature one can imagine being presented on one side of a DualDisc album edition, if only Sheeran's primary demographic still consumed physical media.
This documentary does a great job showing creativity in motion. The home video format actually works ! It turns the viewer into a fly on the wall during songwriting sessions.
Don't Look Back it isn't, but Songwriter - a documentary about Ed Sheeran co-produced by Apple Music and featuring a boatload of Apple products - is an interesting window into the creation of a modern pop behemoth all the same.
It is delightful and enlightening to witness how Sheeran carefully reveals the heart on his tattooed sleeve with every telling song on his latest hit album, Divide.
The documentary appears to be a passion project for both director and subject... But it never comes off as a statement of "this is my famous cousin, look how talented he is."
Whether a veiled ad for Sheeran's discography, MacBooks (no obscured logos here) or Apple Music itself, this Apple Music-exclusive documentary still inspires.
