One Direction: This is Us tells the remarkable story of Niall, Zayn, Liam, Harry and Louis's meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London's famed O2 Arena.
Even Niall's schtick of whipping up or quieting down a mass of waiting fans seems the most innocuous metaphor imaginable for the manipulation that, unexamined here, lies at the hollow heart of all this manufactured stardom and its manufactured followers.
With a group so evidently versed in the visuals of rock history, it's a shame that a filmmaker wasn't hired who would pay homage to classic pop films instead of offering a satisfactory paid promotional.
What's super-odd about this film is its director, Morgan Spurlock. Best-known as an activist documentarian...it's a bit of a shock to see his controversy-magnet name attached to something so tame, formulaic and corporate.
This Is Us does what it needs to do for its target audience. But anyone looking for actual substance or insight will be disappointed and maybe even a little bored with its repetitive nature.