My Name Is Bruce is a 2007 American comedy film written by Mark Verheiden. It tells the story of B Movie Legend Bruce Campbell being mistaken for his character Ash from the Evil Dead trilogy and forced to fight a real monster in a small town in Oregon.
Light as air, My Name Is Bruce is good for a mild chuckle, not a belly laugh. As any Campbell fan knows, managing expectations is key to getting the most from his work.
Pretty bad, but in a way, we'd be disappointed if it wasn't...it's all about Campbell, a limber linguist whose verbal sense seems straight out of the '40s, and a game physical comic. [Blu-ray]
Cheerfully embracing his status as cult B-movie genre megastar even as he sends it up, Bruce Campbell's sophomore directorial excursion, My Name is Bruce, is a big in-joke of definite if limited appeal.
Seattle Times
December 11, 2008
Subtract Campbell from this movie's idiot-friendly equation and you've got just about any dimwitted horror comedy that's gone straight to video.
"My Name is Bruce" won't give you sugar, baby. Not on its budget. But Splenda works fine as a substitute for this Kool-Aid, which Campbell knows fans will happily drink. A little bit of purposefully lousy filmmaking winds up going a long way.