The movie follows insecure young Ryan, a genius that has a full ride to MIT, who has only 24 hours to save the store he hates in order to win the heart of the girl he loves.
A generic coming-of-age comedy that feels inextricably stuck in the '90s, "Hickey" serves as the feature debut of TV commercial director Alex Grossman and plays like a never aired UPN series pilot.
This bland, uninspired LA-set comedy features a hero who won't go east to a dazzling college future. Hard to muster sympathy for that, but harder still to find any laughs.
Watson is appealing as the spunky heroine, while Doherty only reinforces the film's general derivativeness of better teen comedies with his resemblance to a young Jason Biggs.