Horror movie junkie (Lucas Neff) and his friends decide to sign a contract with a company that promises to revive nightmares of customers. Initially, this experience sounds surprising and enjoyable, but when it seems that his fear begins, things turn to a different path. Now, the young man and his friends must decide whether this company exists to scare them or is there an incomprehensible puzzle.
this meta-horror... nails the contradictory mindset of the horror viewer, while hilariously double-, triple- and quadruple-bluffing the reality effects that lovers of scary movies crave to give their horror 'edge'.
By my count, the film manages at least five ties to wrench the audience from one false sense of certainty to another, but by number three, you just don't care anymore. In this case, familiarity just breeds tedium.
Director Vincent Masciale clearly scored one great location (the fancy house), and uses it to its maximum potential, which is the dream of all budding auteurs. Yet he fails to make it look all that interesting.
Ultimately, the irony here is that Fear, Inc. is about a horror fan wanting to feel something, anything, yet doesn't offer this courtesy to its viewers.
